You’ve spent thousands on your new web presence and just waiting for customers to come streaming to your website… But no one comes! That is what happens without SEO (Search Engine Optimization) of your website.
Having a page on the internet for a business is like having a sign for your business. Question is where would you put your sign? If you put it in the middle of the desert do you think anyone is going to find your business? Of course not but yet many people do exactly that on the internet.
Having a beautiful artistic site is no guarantee of visitors either. It will guarantee that visitors will like your site – IF they find it.
So then what is the answer to this dilemma?
Your site has to be found and displayed by search engines (like Google and Bing) and also have different pathways for people to come to your site – for instance from Social Media or networking sites. Just think of it like putting up a billboard at the major intersection of many hiways. Do you think having a sign there would bring you more customers? Of course it would. So the “online world” is no different than the brick and mortar world. You need to get your sign up in the area with the greatest amount of passerbys. That is the job of the SEO (Search Engine Optimization) company.
We have owned “real” businesses of our own and are not just “techies” who don’t understand your real world business problems but we also have been on the internet since it’s inception so we understand the growth and power of the internet and what it means to your business.
This is what Optimum Digital Services is all about – getting your business found on the internet. We also consult on a strategy of using a combination of your website and social media to get the best results. We not only do SEO work but manage your social media exposure too.
So exactly what is it that we do? We put your website in front of potential customers and also we create a network of social media that will point potential customers to your website. This is called traffic. We increase traffic to your doorstep with potential customers that are looking for what you are selling.
What we don’t do.
We aren’t the seller of your products or services. You are the seller, so once we deliver the potential customer to your website it is your job to sell them on your product or service. But we will work with you to enhance your website so that you can convert more of your visitors into customers.
Work locally – Think Internationally
The internet is both a local and an international medium of communication, you need to take advantage of both. The latest changes in the Google and Bing search engines is placing more emphasis on local search engine results for local businesses. The web is fast replacing the printed directories as the place to find local businesses. Yet today more than ever even a small local business can have international customers due to the ability to be visible world wide to users in virtually every country in the world today. Here is a little food for thought, have you thought about what happens on the internet every minute? Just remember when you read this, that the information is already outdated - http://on.msnbc.com/kJZKE0 . Search Engine Optimization (SEO) is the life blood of your internet business.
Optimum Digital Services is a Bangkok Thailand SEO firm with clients world wide.
Search Engine Optimization or SEO sounds a big like black magic or rocket science. Actually it is both! Ok I jest, but it is a LOT of WORK! If you have ever done it you know what I mean. I have come upon something from Search Engine Land that is rather novel and interesting. And sometimes makes you think that people over there might just be a bit bored or perhaps just love physics and stuff. Whatever the motivation here is SEO presented as a periodic table. Yeah I know, you have to wonder if the boys need to do a bit less Search Engine Optimization. But for those of you that are into real science and want to get into SEO, well here is a road map you can understand.
Search engine optimization, or SEO, is an effective method in boosting your website above your competitors. Ready to get started? There are a few things you should know. This article will show you ways to make yourself visible, it will also tell you things you should stay away from.
If you have a foreign language on your site, you will want to add the language meta tag to your html coding. One benefit will be a rise in ranking due to searches that occur in that language.
Use the language meta tag if your site is not written in English. Doing so will improve your site rankings for queries in a different language.
Keep your site going by filling it with new and unique content regularly. People won’t want to visit your website if you simply present the same old information indefinitely.
Your page rank climbs when visitors remain on your website for an extended period of time. Having interesting content people want to read helps attract repeat visitors and keeps site traffic high.
If you post duplicate content on your site, you will receive a duplicate content penalty from all the major search engines. Target a different demographic with new and unique information.
Understand that videos submitted as content will be difficult to take into consideration with regards to SEO because search engines cannot index them. Better SEO can be achieved by making a sitemap that includes your videos. It will be easier for crawlers to properly index this way.
Think about what a person might enter into a search engine to find a site like yours, and make sure those phrases appear multiple times in your site’s content. You can utilize these keywords anywhere from headers and titles to bodies and conclusions. Use keywords with caution, as incomprehensible and excessive keywords can get your site marked as spam.
Your page ranks go up when visitors stay on your website for extended periods. Having interesting content people want to read helps attract repeat visitors and keeps site traffic high.
Choose your keywords and keyword phrases as if you were a customer. Figure out which ordinary, everyday terms people actually use when they search.
If you offer useful information to your visitors, you will find a higher ranking than a page that is only selling something. Informational content will improve the way that both search engines and site visitors perceive you.
If your site serves a market or audience with established ezines, contribute articles and other information with backlinks to your site. Often, ezines are archived indefinitely and the links remain active, so even if a user comes across one of your articles months or years later they can still access your site and information.
Many believe that keywords in their comment tags will create a more visible site. Keep your focus where it belongs, on your content.
Provide transcripts for video and audio content that you post to your site. When you provide transcripts, search engines understand your audio and video content and are able to add them to search results.
Another big key to Search Engine Optimization of your site, is that you must focus on keyword density. To avoid this from happening, keep the total number of keywords on a certain page under 20%, optimum is about 3-7%.
Find out how long they have been in business and how many clients they have served. Look into the risks that are involved, so you are sure to make an informed decision.
Putting your website in a prime place to be found is what search engine optimization is all about. The article you have just read gave you multiple tips on how to make this happen for you. Applying these simple SEO tricks will get your website noticed in no time, so increase your traffic today