Optimizing Your Web Presense

SEO

 

You’ve spent thousands on your new web presence and just waiting for  customers to come streaming to your website… But no one comes! That is what happens without SEO (Search Engine Optimization) of your website.

Having a page on the internet for a business is like having a sign for your business. Question is where would you put your sign? If you put it in the middle of the desert do you think anyone is going to find your business? Of course not but yet many people do exactly that on the internet.

Having a beautiful artistic site is no guarantee of visitors either. It will guarantee that visitors will like your site – IF they find it.

So then what is the answer to this dilemma?

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Your site has to be found and displayed by search engines (like Google and Bing) and also have different pathways for people to come to your site – for instance from Social Media or networking sites. Just think of it like putting up a billboard at the major intersection of many hiways. Do you think having a sign there would bring you more customers? Of course it would. So the “online world” is no different than the brick and mortar world. You need to  get your sign up in the area with the greatest amount of passerbys. That is the job of the SEO (Search Engine Optimization) company.

 

We have owned “real” businesses of our own and are not just “techies” who don’t understand your real world business problems but we also have been on the internet since it’s inception so we understand the growth and power of the internet and what it means to your business.

This is what Optimum Digital Services is all about – getting your business  found on the internet. We also consult on a strategy of using a combination of your website and social media to get the best results. We not only do SEO work but manage your social media exposure too.

So exactly what is it that we do? We put your website in front of potential customers and also we create a network of social media that will point potential customers to your website. This is called traffic. We increase traffic to your doorstep  with potential customers that are looking for what you are selling.

What we don’t do.
We aren’t  the seller of your products or services. You are the seller, so once we deliver the potential customer to your website it is your job to sell them on your product or service. But we will work with you to enhance your website so that you can convert more of your visitors into customers.

 

Work locally – Think Internationally

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The internet is both a local and an international medium of communication, you need to take advantage of both. The latest changes in the Google and Bing search engines is placing more emphasis on local search engine results for local businesses. The web is fast replacing the printed directories as the place to find local businesses.  Yet today more than ever even a small local business can have international customers due to the ability to be visible world wide to users in virtually every country in the world today. Here is a little food for thought, have you thought about what happens on the internet every minute? Just remember when you read this, that the information is already outdated - http://on.msnbc.com/kJZKE0 . Search Engine Optimization (SEO) is the life blood of your internet business.

 

Optimum Digital Services is a Bangkok Thailand SEO firm with clients world wide.

 


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    Kozzi vector image of people with thought bubble 929 X 559 300x180 Marketing with Social Media

    Social network

    Many social media websites will permit you to place an individual discussion forum on your social media web page. Not just does this support develop an area amongst your consumers, it can help improve your consumer service.

    One great means to get individuals to participate in your social media sites is to supply free offers, giveaways, and contests. Make involvement in some form or an additional on the entry form. You could utilize this to obtain individuals to follow you, like your web page, or compose something in a remark thread.

    When utilizing social media to market your business, you can keep clients interested by supplying them a sneak peek behind the scenes of your company. Give them the first look at new products or services that you are thinking of offering. This will offer feedback and build need for your services and product launches.

    When using social networks marketing know your audience. This is true for any type of marketing method, but particularly crucial here to ensure your message is reaching the right people. Consider who could utilize your item or service and seek them out utilizing the specs readily available when putting your advertisement on a social networks website.

    Consider some of the leading companies that are prospering through social media marketing, and use this as a base for your strategies as you market. A few of the leading companies such as ABC or Dell could supply you excellent understanding on just what it takes to be successful and exactly what you should be doing.

    Attempt to collaborate with other people and business when utilizing social media. When they link to your content or share your material, you are being exposed to a brand brand-new group of followers and fans. Return the favor and link to their content too. The more individuals who link to your material and social media posts, the much better off you are.

    In your social networks marketing, give prizes to your milestone likers or followers. Provide away gift certifications or intriguing things associated with your item to your hundredth, thousandth and millionth fans. Not just will this encourage individuals to register for your content, the winner will rave for a lifetime about how great your particular widget is.

    If you already run, or are thinking about beginning your own business, there is no explanation not to follow the guidance given here. Social network will create a brand-new globe of opportunities and profits that only require time and focus. Continue to be updated with the newest innovations in the on-line globe and constantly remain ahead of the competitors.

    Numerous social media websites will allow you to place a user discussion forum on your social media web page. When using social media to market your business, you can keep customers interested by providing them a sneak peek behind the scenes of your business. When using social media marketing know your audience. Consider who could utilize your product or service and seek them out making use of the specs readily available when putting your ad on a social media website.

    If you need help in getting your social campaign working for you contact us for more information on using this in your business.


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      Kozzi silhouettes of people standing in front of world map 896 X 579 300x194 Find yourself trying to get out of the social media rut?Social media advertising programs have broken free from the restrictions of normal media and established a more direct approach for launching or established organizations to reach the masses. It does away with the uninteresting  feel of text marketing and offers options that could become viral the crowd. You ought to determine ways to make use of social media to the finest of your abilities and locate a simple method for the business to profit from the recognition.

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      Make an effort to make information when you make material on social media marketing. These are usually a big success in between those who complete on information to various other individuals by means of social media advertising. Information also spotlight your main details, and assist you to reference point and bear in mind details that you are presently introducing for the site visitor.

      When you make use of social media marketing to market your small business or merchandise, ensure that you develop a headline that can bring in people. A uninteresting headline can easily make audiences by pass more than your post, for that reason, your marketing and advertising endeavors is going to be for definitely nothing. Additionally, ensure your name is applicable for your business or even the product that you will be advertising.

      To assist people uncover your social networking websites via internet inquiries, include keywords and phrases within your write-ups! Discover methods to normally insert vital keywords and phrases right into a Facebook or twitter article or perhaps a Tweet. Twitter and facebook are most effectively placed web pages, and consumers could discover you there even when your main website isn’t really remarkably positioned in the search engine results.

      You could get more and more people to review your site content by providing them some thing when they re-article your post or standing. You could send them free of charge complimentary samples, or attribute them inside your up coming release. You ought to locate a thing that encourages your target audience and this fails to cost a great deal of.

      Recommendations, consisting of the lines over, is normally vital that you look for as needed. There will certainly often be those who have actually been concerned much longer and will certainly aid when points seem to be additionally difficult or perplexing. Quickly enough, you can locate your personal area of interest and proficiency of social media. Your motivation for after the suggestions can be fairly a company that is definitely similarly rewarding and increasing.

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        Search Engine Optimization or SEO sounds a big like black magic or rocket science. Actually it is both! Ok I jest, but it is a LOT of WORK! If you have ever done it you know what I mean. I have come upon something from Search Engine Land that is rather novel and interesting. And sometimes makes you think that people over there might just be a bit bored or perhaps just love physics and stuff. Whatever the motivation here is SEO presented as a periodic table. Yeah I know, you have to wonder if the boys need to do a bit less Search Engine Optimization. But for those of you that are into real science and want to get into SEO, well here is a road map you can understand.

        SearchEngineLand Periodic Table of SEO large A Novel Look At SEO

         

         

         

         

         

         

         

         

         

         

         

         

         

         

         

         

         

         

        The Periodic Table Of SEO Ranking Factors, used with permission

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          If you have a foreign language on your site, you will want to add the language meta tag to your html coding. One benefit will be a rise in ranking due to searches that occur in that language.
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          Your page ranks go up when visitors stay on your website for extended periods. Having interesting content people want to read helps attract repeat visitors and keeps site traffic high.
          Choose your keywords and keyword phrases as if you were a customer. Figure out which ordinary, everyday terms people actually use when they search.
          If you offer useful information to your visitors, you will find a higher ranking than a page that is only selling something. Informational content will improve the way that both search engines and site visitors perceive you.
          If your site serves a market or audience with established ezines, contribute articles and other information with backlinks to your site. Often, ezines are archived indefinitely and the links remain active, so even if a user comes across one of your articles months or years later they can still access your site and information.
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          Find out how long they have been in business and how many clients they have served. Look into the risks that are involved, so you are sure to make an informed decision.
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